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Stephan G Betz

from Seattle, WA
Age ~48

Stephan Betz Phones & Addresses

  • 1616 E Howell St, Seattle, WA 98122 (206) 322-7554
  • 1616 Howell St, Seattle, WA 98122 (206) 322-7554
  • Soquel, CA

Publications

Us Patents

Calculating Bid Amounts Based On Category-Specific Advertising Expense Factors And Conversion Information

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US Patent:
8577726, Nov 5, 2013
Filed:
May 3, 2007
Appl. No.:
11/743807
Inventors:
Stephan G. Betz - Seattle WA,
John Todd Larason - Renton WA,
Assignee:
Amazon Technologies, Inc. - Reno NV
International Classification:
G06Q 30/00
US Classification:
705 1469
Abstract:
A calculate bid system calculates bid amounts based on category-specific conversion information and category-specific advertising expense factors. The calculate bid system collects conversion information for keywords used in advertisements for categories of items purchased during converting sessions. The calculate bid system uses collected category-specific conversion information along with category-specific advertising expense factors to calculate a bid amount for a keyword. The calculate bid system may calculate a bid amount by generating a product for each category of the financial benefit for the category multiplied by the advertising expense factor for that category. The calculate bid system may then aggregate the products and normalize the aggregated product by dividing by a collected number of conversions. The calculate bid system may then multiply the normalized aggregated product by a forecast conversion rate to give the bid amount.

Enhancing And Storing Data For Recall And Use Using User Feedback

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US Patent:
2010007, Mar 18, 2010
Filed:
Nov 20, 2009
Appl. No.:
12/623354
Inventors:
Paul J. Walsh - Seattle WA,
Stephan G. Betz - Seattle WA,
B. Anthony Joseph - Bellevue WA,
Brian J. Saltzman - Seattle WA,
Jason Aaron McMahon - Seattle WA,
International Classification:
G06F 17/30
US Classification:
707736, 707E17033
Abstract:
A user of a computing device may see an item of interest she would like to remember for future reference. The user captures data of the item of interest and submits it to a memory enhancement service for enhancement and storage. The service submits the captured data to a human interaction task system which distributes the captured data to one or more human workers which to identify the item of interest, determine the user's interest in the item, and provide information regarding the item based on this determined interest. To facilitate the enhancement process, the user may add indications to the captured data prior to submission. Alternatively or additionally, the service may electronically submit queries to the user. The enhanced data returned from the human interaction task system is then stored by the memory enhancement service for subsequent recall by the user and possible use by the user.

Internationalization With Virtual Staging And Versioning

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US Patent:
2013005, Feb 28, 2013
Filed:
Aug 26, 2011
Appl. No.:
13/219134
Inventors:
Neil D. Hunt - Los Altos CA,
Stephan G. Betz - Soquel CA,
International Classification:
G06F 15/16
US Classification:
709217
Abstract:
One embodiment of the present invention sets forth a technique for providing a variation of digital content that is based on a client-specified context token. Localized digital assets, e.g., graphics resources, video resource, audio resources, and text string resources, are stored as a collection of records and are dynamically linked to a assemble a software system based on the client-specified context token to generate the variation of digital content. The client receives the assembled variation of the digital content including the localized digital assets specified by the client-provided context.

Bidding On Pending, Query Term-Based Advertising Opportunities

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US Patent:
8447651, May 21, 2013
Filed:
Jan 25, 2005
Appl. No.:
11/043503
Inventors:
Nathaniel B. Scholl - Seattle WA,
Stephan G. Betz - Seattle WA,
Assignee:
Amazon Technologies, Inc. - Reno NV
International Classification:
G06Q 30/00
US Classification:
705 1454, 705 144
Abstract:
A facility for bidding on a pending advertising opportunity is described. The facility receives at an advertiser a notification from a publisher. The notification contains keywords relating to a content request received by the publisher, and is sent by the publisher between its receipt of the content request and its dispatch of a content response responsive to the content request. In response to receiving the notification, the facility sends to the publisher a dynamic bid. The dynamic bid specifies an advertising message and a bid amount that the advertiser is willing to pay to present the advertising message in connection with a content response responsive to the content request produced by the publisher.
Stephan G Betz from Seattle, WA, age ~48 Get Report